GUCCI DIY
mytheresa.com
Concept, Art Direction & Web Design
Mytheresa.com was the pioneering luxury online retailer to introduce Gucci's DIY service, enabling customers to personalize their Ace leather sneakers with individual initials. I utilized color to effectively highlight the various personalization options available to the consumer.
I developed a comprehensive configuration system featuring 3D renderings of the sneakers, allowing for 360-degree visualisation of the product. This innovative approach enabled consumers to seamlessly add their initials and select their preferred colours, providing them with a clear preview of their customised sneakers prior to purchase
