PUMA x AMG
PUMA
Creative Direction & Art Direction
Captured by Dion Zoor
Video by Drenday
Talent + Dancers Diddie Mie and Malcom Francois
This campaign draws inspiration from the powerful V8 engine of the iconic Mercedes "The Hammer." We harnessed sound and movement to capture the engine's distinctive vibrations, translating this dynamic energy into our visuals. The imagery is designed to reflect the remarkable impact of the engine, embodying its strength and performance in a compelling and artistic manner.