Pride Campaign
PUMA
Art Direction & Casting
Captured by LaQuann Dawson
Talent Cara Delevingne
Brinda Iyer, Jalen Dominique, Matt Bernstein, Torraine Futurum, Yassa Almokhamad
Pride month embodies connection, love, and support, celebrating over fifty years of progress toward equality and community. It is a time for coming together—honouring relationships with friends, family, and even strangers. This year’s Pride collection transcends apparel and footwear; it symbolises the bonds we share with those who love and uplift us, making us feel at home wherever we are.